MTL ALOUETTES

Founded in 1946, the Montreal Alouettes football team has a rich history that has marked the city. The team, which has changed identities four times in recent decades, began a brand transformation process in 2017 to start a new chapter in its history. GRDN collaborated with duo LM Chabot to capture the team’s new identity.

AGENCY : GRDN

CLIENT : ALOUETTES DE MONTRÉAL

PHOTOGRAPHER : LM CHABOT

PHOTO ASSISTANTS : WILLIAM COLE, JEREMY BOBROW

STYLIST : SABRINA DESLAURIERS (TEAMM)

HAIR AND MAKEUP : LAURIE DERAPS

SET DESIGN : MACHINE DESIGN APPLIQUÉ

MODELS : ANTHONY, EMMA, MOUSTAPHA (FOLIO)

RETOUCHER : VICTORIA LORD

PRODUCTION : L’ÉLOI